Amid budget cuts and declining revenue, college admission officials are looking for the applicants who do not need financial aid, according to a new study by Inside Higher Ed.
Among the findings:
- The top goal for a lot of colleges right now is finding people who can pay more: Among all four-year institutions, the admissions strategy judged most important over the next two or three years is the recruitment of more out-of-state students.
- Recruiting more “full-pay” students — those who don’t need financial aid — is another top priority.
- Ten percent of four-year colleges report that the full-pay students they are admitting have lower grades and test scores than do other admitted applicants.
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