Readers of The College Fix may remember enterprising Eneale Pickett, the University of Wisconsin-Madison student who created a line of hoodies with “All White People Are Racist” emblazoned on them.
Others featured the sayings “If I Encounter Another Cop With A God Complex I’m Going To Have To Show The World That They Are Human,” and “You Can’t Be A Revolutionary And Homophobic.”
University leaders refused multiple opportunities to denounce the messages on Pickett’s apparel, but school spokesman John Campbell did offer “In this case, the individuals involved are exercising their rights to free speech and engaging in a private activity unrelated to their status as students.”
If you want "All White People Are Racist" hoodie order it now @ https://t.co/j2lKeG8kNE. yall better hurry they going fast!!! pic.twitter.com/0hgtFyKmDB
— Eneale Pickett (@Eneale_Pickett) October 16, 2016
Now, the campus student paper Badger Herald has given Pickett gratis advertising space to hawk his latest garb … and with it, like last year, Pickett says he just “intends to spark a conversation” about police brutality, etc.
“This line is by far the most aggressive, it’s by far the most in your face. And it’s by far my most truthful line,” Pickett said. “I say truthful because I let everything out. I knew I needed more media this time — and not just photos, but a commercial, so people can see the full picture.”
That’s right, a commercial:
Pickett is expecting harsh and swift criticism as a result of the vivid imagery used in the commercial, but is determined to bring to light how “the police terrorizes black and brown bodies communities.”
“Once you add a visual that’s so daring, so intense, it forces you to talk and to say something. Now I have to give attention to this issue because [offending police], to them, is unacceptable. But my body all over social media, dead, is acceptable,” he said. …
Pickett emphasizes that his goal is not to change minds, but rather force people to have important conversations about institutional racism and white privilege. Still, he anticipates backlash from the university administration and others who he believes will misunderstand his message.
The line includes two hoodies and three crewnecks, which include the following phrases:
“Fuck the police, they the biggest gang in AmeriKKKa”
“I would ask for justice but I know she’s helping the cops burn my body”
“No hashtag can ever bring me justice, I’ve seen my death way too many times to imagine myself different”
“Destroy the city that caused you to bury me”
“Justice over there acting like she don’t know us knowing damn well she hear us calling her name”
In response to a tweet blasting the university for permitting Pickett to sell clothing “promoting anti-white racism,” UW-Madison said “We’re not affiliated with this apparel, nor do we endorse the message.”
MORE: UW-Madison won’t denounce student’s ‘All White People Are Racist’ hoodies
MORE: Fear the future yet again: Free speech ‘sliding scale’ on display at UW Madison
IMAGE: Screenshot
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