Graphic Women and Gender Studies Class Project Goes Viral

A somewhat graphic women and gender studies class project from the University of Saskatchewan has gone viral. The nearly 5-minute video shows a series of magazine advertisements deemed derogatory toward women, and then reverses the images, so men take the women’s place in them and vice versa.

The video has been seen more than 500,000 times since it was posted on April 3 on YouTube.

“This culture jam is a school project that was created for a Women and Gender Studies class at the University of Saskatchewan by Sarah Zelinski, Kayla Hatzel and Dylan Lambi-Raine,” according to the video’s cutline online. “We wanted to show how ridiculous media portrays gender roles and stereotypes in advertising through presenting gender roll reversals.”

Although the video contains some graphic advertisements, they’re ones found in most women’s magazines at retail stores across the nation.

Watch the video (rated PG-13)